Campaigns should focus on comparison and plan-shopping intent. They should not be structured to mislead users seeking provider account support.
Avoid: ads suggesting the user has reached a provider-owned customer-service department.
Avoid: urgent billing, shutoff, refund, rebate, or account-security claims that cannot be substantiated.
Avoid: claims that BroadConnectNow can modify bills, issue credits, cancel service, or repair provider equipment.
Avoid: unsupported superlatives, guaranteed lowest-price language, or guaranteed availability.
Avoid: misleading geographic claims, dynamic keyword insertion, or ad copy that changes the identity of the advertiser.